Wednesday, March 10, 2010
Speedy Exhibition at Louis Vuitton akati, Philipppines
Created in the 1920's, the Keepall was the forerunner of modern travel bags. Made in Monogram canvas, its suppleness made it easy to be folded and stored at the bottom of the suitcase. A multi-use travel bag, it became a symbol of a new way to travel.
Following the success of the Keepall in the 1930, Louis Vuitton launched a smaller version aimed to be a handbag for travel: the Speedy. Its original name, Express, was changed to Speedy, a reference to the development of modern means of transportation and to an always faster way of living.
Its simple lines and sober chic look immediately appealed to the most fashion-conscious customers, starting the trend of carry-all city bags.
In 1965, Audrey Hepburn, a great customer of Louis Vuitton, asked Henri-Louis Vuitton to create a smaller version of the Speedy as a Special Order. This is how the Speedy 25 was born.
via ilvoelve.com
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