Academy Award-winning director Martin Scorsese has taken a break from his usual tough-guy films to direct the TV commercial for Chanel’s next men’s fragrance.
The campaign, which will begin running globally in September, features French actor Gaspard Ulliel, who is the face of the new fragrance and will be featured in all advertising for the scent. Andrea D’Avack, president of Chanel Fragrance and Beauté, declined to reveal details about the scent, including its name.
The ads were shot earlier this winter, D’Avack said on Monday. “The ads have been shot in New York, the city which is so inherently part of Martin Scorsese’s cinematographic vocabulary,” he said.
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