Project Bluefoot Air Jordan Design Winner

Project Bluefoot x Air Jordan Design Winner - Tom Matic

Project Bluefoot x Air Jordan Design Competition - Yurri Mial

Project Bluefoot x Air Jordan Design Competition - Adams Keane

Project Bluefoot x Air Jordan Design Competition - Frederic Roy

Project Bluefoot x Air Jordan Design Competition - Titus Ares

Project Bluefoot x Air Jordan Design Competition - John Lee

After a few months of reviewing and critiquing, the Project Bluefoot Air Jordan Design Competition has finally come to an end! Judges Jason Mayden (Jordan Brand Senior Designer) and D’Wayne Edwards (Jordan Brand Design Director) lent their opinion and remarks for this design competition and both stated that they were extremely impressed.

''Overall no one called out specifics in regards to weight and construction. There were a lot of mentions of “lightweight” and “considered” but no one called out a specific weight target nor did they call out specific considered principles. All this info is available online. We felt overall that most of the entrants said what they felt was “designer-esque” versus truly connecting an insight to an innovation. It’s great to have “cool” stories that can be referenced for footwear details but it’s more important that each insight solve a specific problem. It felt as if they were all anxious to do the sketching and the rendering. We would have liked to seen images of worn out shoes, self guided product testing theories, models/mockups and examples of what they were trying to do. No one said that they had to just draw. Its time to think outside of the “sketch” build models, tape up existing shoes, cut up shoes and take video/still images of the problem you are trying to solve. Then document the testing of your hypothesis. Design is a process, not a series of veneered sketches.

BUT, with that being said, the level of talent was phenomenal. They all just need more guidance and proper design education. Anyone who believes that they can “draw a hot shoe” and then BOOM get a career, not a job as a serious designer without some form of formal education is mistaken. College, college, college''

via projectbluefoot.com